CashAdmin Blog – The best RX affiliate program on the net

Banners, Links, or Tables?

After all the SEO is done, after all the social marketing is up and running, and after all your content is fleshed out and ready for the world to see, the bottom line is, what portal do you use to actually drive the traffic from your site to Generic4All, Pharm4All, and Herbal4All?

There are three choices.

1)      Banners

2)      Links

3)      Tables

From what I’ve seen from an array of all of Cashadmin’s affiliates, the answer depends on what site you have.

Banners are generally most effective on a site that meets the following criteria

1)      The site is not directly related to RX

2)      The site does not have many banners on it to begin with

Say you have a political blog that attracts traffic from middle aged men. You’ve got a blogroll with a bunch of links in it, then links of your recent comments, links of your recent posts, a whole bunch of sidebar links. Then one Cashadmin banner sticks out there, and since it stands out, you’ll get more clicks to it. Obviously if you just put a link that says Generic Meds on it or something, it’ll get lost in the crowd. What you want on these sites is a banner.

Banners are designed to distract a reader from what he’s looking at and bring his mind to a subject other than the one he’s reading on your blog. If he’s interested, he’ll click. If he isn’t he won’t.

Text links and banners are much more effective on sites that are directly related to Pharma and RX. If you have a pharmacy compare site, or a review site, or a forum, or a pharmacy blog or whatever it is, then your readers are already focused on the subject you want them focused on. There’s no need to distract their attention with a banner back to the same subject. They’re looking for what they want in the meat of your site, so give it to them!

In a very obvious place, either stick the words “Buy This Thing Now” (of course I’m being slightly facetious) and make it big and bold. Or build an HTML table and put it right smack in the middle of your site, listing price per pill, quantity, and everything else you can find on G4A, P4A, and H4A.

Yesterday I was speaking with an affiliate who has been sending me traffic, but it wasn’t converting very well. In fact, it was converting way below our average. The problem was, he has a good site and our products were featured, so I couldn’t understand why his conversions were low.

Could it be the countries he was driving traffic from, the layout of his site? I checked, and no. There were sites much more basic than his that are converting with Cashadmin at extremely high rates, some even above 1:10. I suggested that he take a look at the Alexa statistics for some successful RX affiliate sites and see what terms are bringing them their traffic.

And then I figured it out – why didn’t it occur to me before! I checked the Alexa search statistics for his own site, and found that most of his traffic was coming from a search terms involving allergy medication. The problem is, this particular affiliate was promoting ED meds!

So they were coming to his site looking for allergy meds, and they were leaving when they didn’t see it immediately! So the solution was simple. Promote Cashadmin Generic allegra on the home page, big and obvious, and they’ll find what they’re looking for!

Lesson of the day – make sure you’re promoting the right products. Meaning, make sure the products you are promoting match the traffic you’re getting. Check your analytics and you’re Alexa profile. If you’re getting ED traffic, promote ED. IF you’re getting antibiotic traffic, promote antibiotics.

Your visitors have less than five seconds a day to listen to you. Make sure you catch their attention in time, and you’ll convert very, very well.

There are two kinds of affiliates in the RX business, or any other business for that matter. Let’s describe them in terms of gardens in the Amazon where everything is in infested with mosquitoes and such.

One affiliate has a garden in the Amazon. It’s got apples, pears, pomegranates, grapefruits, passionfruit maybe. The only problem is that the garden is a crazy disorganized wild thicket that is not tended by anyone and isn’t fenced in protected. Whoever goes into it to pick something will get scratched by thorns, bitten by mosquitoes, and may have to end up taking quinine to counter malaria.

What I mean is, there are some affiliates who have a store of a whole bunch of products that are disorganized, and what these affiliates are basically doing is dropping their users into a wild thicket, expecting them to thrash around and pick a pomegranate, from which you’ll get commission.

The other kind of affiliate has a beautifully organized garden, protected from mosquitoes, with personal ferrying service to the exact tree that his user wants to pick from. If his user wants a 100 gram apple, he’s taken to the tree that grows 100 gram apples and he picks one. If he wants a half kilo pomegranate, the ferrying service floats him right to there.

The crazy disorganized garden has the same stuff. But the user is confused. He doesn’t have time to look around. His wife is nagging him to get off the computer and come to the dinner table.

Your users are short on time and patience. They need to be led exactly where they want to go, so if they want 25 50mg tadalfil tablets, send them directly to the 25 50mg tadalafil page. That way your affiliate garden in the Amazon will send him to the correct tree.

Don’t just send everyone to the homepage. That’s a disorganized garden. If you lead your traffic to the right place, your conversion rates will go up.