A lot of our affiliates ask me this question. It goes something like this, “Rafi, how do I up CTR?” There are variations on the theme, such as, “Rafi, how can I make people click on the links more,” or “Rafi, need clicks, how,” and the occasional, “Rafi! I followed your advice and now too many people are clicking on the links and my server just exploded in flames and burnt my house down! Plus I made a lot of sales!”
I’m exaggerating (slightly) on the last one, but what advice am I giving these days? Simple. Be interesting.
There are three main reasons that people click links or ads.
1) They want to buy something and are looking to spend their money.
2) They’re surfing and click out of curiosity.
3) They’re doing research and they like the information you gave them, they trust you, so they click on your recommendations or ads.
Reason 2 is very rare. You can’t rely on it for sales. But reasons one and three are quite common, and they need something in common in order to work. That is trust.
Trust is generated when someone is genuinely helped by your website. When the information you provide is useful, interesting, original, well-researched. If you have too many links up and not enough useful content, the user will grow suspicious of you and think you’re simply trying to make a buck and don’t care about him. He won’t click on your links.
But if you provide him with useful content that he can use and appreciate, he’ll go to where you lead him. And your CTR will go up.
So if you have a site that deals with weight loss and you’re pushing our weight loss products, research the topic and provide some good advice and content. Post stories, post questions and answers, post videos, get your posts on link roundups and social networks, health forums. Whatever makes people interested in your content will in turn make them interested in your links.
And if they’re interested in your links, they’ll buy from us. Because we’re good, which is why you work with Cashadmin.
Written by Marketing Manager Rafi F.
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