Posts Tagged ‘ctr’

On Sketchers, Microsurgeons, Wrecking Balls by Rafi F

Wednesday, April 20th, 2011

People often ask me, “Rafi, what keywords should I go after?” These people think I’m the Goddess of keywords. But the problem is, I’m a male, so I can’t possibly be a Goddess. But what I can say is this. There are three kinds of affiliates that work with Cashadmin. There are the sketchers, the microsurgeons, and the wrecking ball crews.

The Sketchers are the affiliates that have day jobs and partner with us for a side income. They don’t have the time or the inclination to sit at their computer all day doing SEO work and social promotion to make the big bucks, and that’s OK. They quickly sketch up a site, looks alright, they do an hour of work or so a night, and it makes a few sales. We’re happy to dish out all the money we can for all the sketchers.

There are the big professional workers. They don’t have day jobs. Working with cashadmin is what they do. And when you work full time for us, you’re really trusting our ability to convert for you. It makes us all warm and gooey and stuff to know that we are your livelihood. We take it seriously.

There are two kinds of full time employees. The microsurgeons set up a whole array of different sites and focus on different keywords for each site. Conversion numbers come in for the month, and they throw out the nonconverting keywords, focusing on the converting ones, upping their conversion rates every month until they get to a saturation point and when they do, they add another site and start another affiliate campaign page. In this way their campaigns get bigger and bigger and they make hundreds of sales a month. We of course pay them higher commissions in return.

The other kind of full time cashadmin employees are the wrecking ball crews. It takes a lot of energy to move one wrecking ball. Have you seen how many controls there are on one of those machines? Each control is like another minisite, all pointing to the giant wrecking ball, moving it faster and faster. These affiliates have so many good sites pointing to their main page with 4 or 5 main keywords that the main affiliate page gets so much traffic where the conversion rate is just a little bit less, but the huge traffic quantity makes up for it handily by smashing everything in its path with sales.

If you can combine the microsurgeon with the wrecking ball, you’ll be rich, because we’ll have to pay you a lot of money.

Affiliate Tip #1 : Upping CTR by being Interesting

Monday, February 21st, 2011

A lot of our affiliates ask me this question. It goes something like this, “Rafi, how do I up CTR?” There are variations on the theme, such as, “Rafi, how can I make people click on the links more,” or “Rafi, need clicks, how,” and the occasional, “Rafi! I followed your advice and now too many people are clicking on the links and my server just exploded in flames and burnt my house down! Plus I made a lot of sales!”

I’m exaggerating (slightly) on the last one, but what advice am I giving these days? Simple. Be interesting.

There are three main reasons that people click links or ads.

1)      They want to buy something and are looking to spend their money.

2)      They’re surfing and click out of curiosity.

3)      They’re doing research and they like the information you gave them, they trust you, so they click on your recommendations or ads.

Reason 2 is very rare. You can’t rely on it for sales. But reasons one and three are quite common, and they need something in common in order to work. That is trust.

Trust is generated when someone is genuinely helped by your website. When the information you provide is useful, interesting, original, well-researched. If you have too many links up and not enough useful content, the user will grow suspicious of you and think you’re simply trying to make a buck and don’t care about him. He won’t click on your links.

But if you provide him with useful content that he can use and appreciate, he’ll go to where you lead him. And your CTR will go up.

So if you have a site that deals with weight loss and you’re pushing our weight loss products, research the topic and provide some good advice and content. Post stories, post questions and answers, post videos, get your posts on link roundups and social networks, health forums. Whatever makes people interested in your content will in turn make them interested in your links.

And if they’re interested in your links, they’ll buy from us. Because we’re good, which is why you work with Cashadmin.

Written by Marketing Manager Rafi F.