On Design
I’ve seen many successful RX affiliate sites in my day that look amazing. Great design, real professional, makes their users feel good and secure and gooey and all ready to buy a bunch of stuff. Works great. I’ve also seen sites with the exact opposite strategy. They look so basic and bare that the message basically is this, “Quick! Whoever you are! Get the heck off this ugly site as soon as possible by clicking one of my links NOW!”
You wouldn’t believe it, but sometimes the second group converts even better than the first group. That is, I’ve got affiliates these days that are converting at 20% with a handful of very basic, small sites they’ve pushed up to the top of search engines. It amazes me, really.
On Calling up Affiliates
Sometimes it gets quiet behind the desk. I’m busy typing and writing emails, staring at an LCD monitor. It’s fun though to pick up the phone sometimes and actually call one of you guys. Sometimes people are even surprised and over appreciative that I actually call them, but hey, you’re kind of like my coworkers, you’re making me money and vice versa, you deserve a phone call!
On Payment
How much trust is inherent in assuming that a guy you’ve never met is actually going to track all your clicks and pay you real money month after month? I’ve rolled the idea around in my head many times and I’m thinking, you’ve got to trust (key term) the software, the manager, the company, all to work and be honest and not let something slip through the cracks. Maybe that’s why payday is my favorite day. First, because it gets me out of my daily routine and I get to do something different, but mostly it’s because it makes me proud to know that I’m part of a mechanism of honesty and integrity, paying people for their time and effort.